DODD Menswear Interview AW13 collection.

Re-inventing a clean, contemporary and structural vision to compositional clothing, DODD menswear has became the new talking point on everyone's lips this season; revealing a new age of British Menswear, the brand has rediscovered how to successfully produce clothing solely in the UK.

 

It was the 1st of March 2013 when I met the brand's founder and designer George Hudson and the label's PR agent Johnny Ridley in their London based studio at Peacock Yard for an interview for Exalt - a new upcoming Fashion magazine.

 

Joining me, was the Fashion photographer Jade Smith. There, we were both introduced to George's fifth collection; DODD AW13. 

 

 

 

(Images from DODD look book AW13)

 

The collection consists of luxurious fabrics such as Japanese wool, English pig suede and English cashmere all sourced from the North of the UK to Italy and Japan.

 

The time spent importing such high quality materials merely depicts the dedication enforced within this collection. The sleek, clean-lined tailoring of the elongated coats, soft knitted tshirts and suited trousers, are complimented with the simple but effective colouring of blues, creams, and browns.

 

Seeing the creative studio where the striking collection derived, the pattern twirls, scattered look-book images and listed ideas of an early AW14 collection all contributed to just how impressive this brand has fought to be.

 

 Revealing the hidden production secrets of DODD clothing, the response was not only insightful but impressive. It was inspiring to meet a designer so compassionate to create a new era for menswear clothing by testing both his boundaries and limitations with the use of luxurious materials. George's gamble to produce both high quality clothing while maintaining wearabilty has undeniably been achieved.

 

Below are my own personal photographs;

 

 

(George Hudson left, Johnny Ridley right)

 

A huge thanks to both George Hudson and Johnny Ridley for their time.

 

Also, a big thank you to the Fashion Photographer Jade Smith who's photographs will be featured in the published article.

 

And finally, thank you to Exalt magazine for the amazing opportunity.

 

'The Insight into DODD' article will be published soon for Exalt Fashion Magazine.

 

Check out DODD menswear today..

 

Clothing: http://www.doddclothing.com

Fashion Photography (not featured on blog) http://www.jadedaniellesmith.com

Exalt Magazine: www.exalt-magazine.com/

 

 

#LOVE

HB

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